UNLEASH THE MAGIC WITH KOKUYO CAMLIN
Camel, a leading art brand, champions creativity's transformative role in children's lives. With the help of this performance creative across platforms, the objective is to drive actionable engagement. Data-driven optimization ensures impactful results, reinforcing the brand's mission at every touchpoint. This ethos fuels this creativity laboratory, a dynamic space igniting artistic exploration.
IDEA:
Welcome to Camel Art Lab, the vibrant hub where creativity ignites and fun explorations unfold! Envisioning a world where every child's creativity is nurtured to drive innovation and self-expression, the lab harnesses the iconic CAMEL logo as the visual identity for its setup. With Camel's array of art products, from crayons to brush pens, pastels, and glitter tubes, acting as catalysts, the lab becomes a catalyst for an explosion of creativity, fostering mesmerizing art and empowering young artists to discover the endless possibilities of their imagination.
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Concept + Creative Direction + Creative Quality Controller + Project Management:
Amisha Gepal (Senior Designer)
Design Studio:
Bombay Design Centre
